Introduction
EC site migration is not just a system change. There are many considerations including sales impact, customer data migration, and SEO handover.
4 Migration Phases
| Phase | Duration | Main Tasks |
|---|---|---|
| 1. Planning | 1-2 months | Current analysis, requirements |
| 2. Design | 1-2 months | Data mapping, redirect design |
| 3. Development | 2-3 months | New site build, migration testing |
| 4. Launch | 1-2 weeks | Final migration, monitoring |
Data Migration Points
Target Data
| Data | Notes |
|---|---|
| Products | Images, inventory, prices, descriptions |
| Customers | Member info, password reset |
| Order History | Determine scope (past X years) |
| Reviews | SEO important |
Test migration is critical: Always conduct test migration before production to check data integrity and measure time required.
SEO Handover
- 301 Redirects: From old URLs to new URLs
- Sitemap Update: Submit via Google Search Console
- Structured Data: Verify correct setup
- Page Speed: Optimize new site speed
Summary
EC site migration is a complex project, but with proper planning and preparation, it can be executed smoothly.
The PDF version includes additional content:
- Migration project checklist (100 items)
- Schedule template (Gantt chart)
- Data mapping sheet
- Rollback plan template